Prayas IAS Academy approached us with a clear mission: to establish a strong, credible digital presence that reflects their excellence in UPSC coaching and attracts students across India. The existing digital infrastructure was either non-existent or outdated, lacking the modern UI, performance, and backend scalability necessary for a premium educational brand.

Objectives

• Build a fast, SEO-friendly, and scalable website.
• Create a modern UI/UX to improve student trust and engagement.
• Enable non-technical staff to manage and update content easily.
• Optimize for performance and mobile responsiveness.
• Showcase course offerings, faculty, testimonials, and location details effectively.

Our Approach

We designed and developed the website from scratch using Next.js 15 for frontend rendering and route handling. TailwindCSS was used to ensure rapid UI development with utility-first styling. The site is fully responsive and optimized for mobile, tablet, and desktop devices.

On the backend, we integrated Sanity CMS, allowing the Prayas IAS team to update content dynamically — including courses, blog posts, images, and announcements — without touching the codebase.

Key integrations and highlights:

• Next.js App Router and server actions for optimal performance.
• Sanity CMS for flexible content control.
• Dynamic routing and SEO optimization per page.
• Lazy loading and image optimization using Next.js image components.
• Smart contact forms are integrated with backend services.
• Advanced layout structuring for courses and faculty profiles.

Outcome

The final website is a high-performance, visually clean, and content-flexible platform that positions Prayas IAS Academy as a serious and competitive educational brand. With increased speed, improved structure, and CMS flexibility, the client can now scale their offerings and adapt quickly to student and business needs.

The site is already attracting positive user feedback, better search visibility, and increased form submissions from interested students, all without the need for external plugins or bloated frameworks.